Aetna has introduced a new initiative that combines the power applications run on Apple’s operating system iOS with Aetna’s analytics-based wellness and care management programs to improve members’ consumer health experience.
Beginning this winter, Aetna will make Apple Watch available to select large employers and individual customers during open enrollment season. Aetna will be the first healthcare company to subsidize a significant portion of the Apple Watch cost, offering monthly payroll deductions to make covering the remaining cost easier.
With support from Apple, Aetna is planning several iOS-exclusive health initiatives, starting with deeply integrated health apps for iPhone, iPad and Apple Watch which are expected to improve the ability of consumers to manage their health and increase healthy outcomes. The initial solutions under development are among the first health apps designed for multi-device use.
“We are incredibly excited to use iPhone, iPad, and Apple Watch to create simple, intuitive and personalized technology solutions that will transform the health and wellness experience for our members,” said Mark Bertolini, Aetna chairman and chief executive officer (CEO).
“This is only the beginning - we look forward to using these tools to improve health outcomes and help more people achieve more healthy days.”
Tim Cook, Apple’s CEO, said: “Aetna’s new initiatives will be a powerful force toward creating better customer experiences in health care, and we look forward to working with Aetna to make them successful.”
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