Alignment Healthcare names first COO


Start-up Alignment Healthcare has hired Jennifer "Jenna" Geiger as its first chief operating officer (COO).

Geiger will be responsible for day-to-day operations at Alignment Healthcare, a California-based population health management company now serving nearly 30,000 Medicare beneficiaries in three states.

Geiger will be responsible for all technology, business and clinical operations for Alignment, overseeing the company's continued growth as it provides improved quality outcomes to consumers at lower cost.

She brings more than 25 years of business and technology experience to Alignment. Most recently, she served as managing director for Accenture's life sciences and health & public services practices. She has also held executive positions at Deloitte Consulting, KPMG Consulting and various global technology companies including Broadvision, a pioneer of electronic commerce personalization marketing, customer relationship management and enterprise social software.

Geiger opened and operated each of the global offices of tech company Continuus (formerly known as Telelogic), which built a software configuration management tool it sold to IBM that is now used by many Fortune 500 companies.

Founded in 2013, Alignment Healthcare has implemented a proprietary technology-driven clinical model designed to provide concierge-level care to seniors at dramatically lower costs. The company operates health care centers and offers both home health and telemedicine services to qualified patients in California, Florida and North Carolina. In California, the company owns and operates Alignment Health Plan.

"Alignment Healthcare has grown exponentially in the last two years, from 12 employees to more than 300, and we need a proven leader to ensure the daily ins and outs of the company are working smoothly as we continue to expand," said founder and chief executive officer John Kao. "Jenna's expertise and experience working with operationally intensive businesses like ours, and her passion for health care made her a uniquely qualified candidate to take on this role."

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