Blue Cross Blue Shield of Massachusetts adds new digital health solutions


Blue Cross Blue Shield of Massachusetts adds new digital health solutions

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Blue Cross Blue Shield of Massachusetts has added two new digital health solutions to its emerging solutions portfolio.

Hinge Health for musculoskeletal conditions is a preventive pain management program that helps adults proactively manage chronic back and knee pain through a 12-week, coach-led, digital experience.

Robin Care provides support and information on managing cancer symptoms, improving care coordination and addressing the costs of care.

The two solutions became available to self-insured accounts on January 1, 2019.

The company introduced emerging solutions earlier this year to find innovative digital solutions and advise employer customers on options to help improve their employees' health and lower costs. Blue Cross launched the portfolio with solutions for diabetes management and fertility, pregnancy and parenting.

"Our Emerging Solutions portfolio is a way for us to stay on the cutting edge when it comes to the best digital health solutions," says Cathy Hartman, senior vice president of health engagement and product at Blue Cross. "We can then serve as trusted advisors, helping our customers choose the best solutions to keep their employees healthy, productive and engaged."

Debbie Williams, senior vice president of sales and account service at Blue Cross, added: "We know that two of the big conditions impacting our accounts' employees are cancer and chronic knee, hip and back pain. We think Robin Care and Hinge Health can make a real difference in the lives of these members."

Blue Cross Shield, Digital health, Debbie Williams, US