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Health insurer Regence BlueCross BlueShield of Utah has appointed James Swayze as plan president, responsible for strategy development and execution for the company’s operations in the state, which serve a customer base of nearly a half million people.
In addition to guiding market performance of the health insurer, Swayze will also represent and promote Regence in business and civic arenas throughout the state, the company said.
Swayze comes to his new role from the Denver metro area where he served for the past nine years as president and CEO of the state’s largest third party administrator of employee benefit plans. Prior to that, he held key leadership roles with prominent Colorado health insurance firms including Rocky Mountain Health Plans, Secure Horizons, PacifiCare Health Systems and FHP Health Care.
His responsibilities have included policy planning and implementation as well as direction and coordination of departments including production, pricing, sales, distribution of products, operations and clinical activities, and negotiation and approval of contracts and agreements with provider organizations, suppliers and vendors.
"At a time of such uncertainty in health care, we’re fortunate to find an executive of Jim’s caliber to lead Regence BlueCross BlueShield of Utah," said Angela Dowling, chief revenue officer of Regence Health plans in Utah, Idaho, Washington and Oregon. "He’s energetic and creative and has a track record of getting things done."
"As we accelerate our drive to transform health care to become more person-focused and economically sustainable, Jim’s depth and breadth of health care management expertise will serve our plan and its growing base of Utah customers well," Dowling added.
Regence BlueCross BlueShield of Utah, Appointment, James Swayze, US