EverlyWell, a digital health start-up transforming the consumer lab testing experience, launches today during Startup Battlefield at TechCrunch Disrupt in San Francisco, after gaining significant traction with nearly 1,500 paying customers in 45 states during its beta period.
According to its press release, personalized health is currently a $250 billion market and growing 10 percent every year. At the present time, this industry is dominated by direct-to-consumer genetic testing such as 23andMe, wearable technologies like FitBit, and telemedicine, where companies like Doctor on Demand are gaining market share.
What’s missing from the conversation is lab testing, which is an important tool to reduce the risk of chronic disease, EverlyWell adds.
“At EverlyWell, our vision is to empower people with their own health information in order to live healthier and happier lives,” said Julia Cheek, chief executive officer and founder of EverlyWell.
“We are honored to be selected by TechCrunch as part of this year’s Battlefield and are excited about this next phase of growth as we continue to expand our test menu and create a world-class customer experience.”
The platform empowers consumers to order, self-collect, and understand their own physician-approved lab tests with the goal of improving health and reducing risk of future or chronic disease. They are the only company offering a suite of regulatory-compliant, physician-authorized lab tests that can be ordered and collected by consumers without leaving home.
Halle Tecco, investor at EverlyWell and founder of Rock Health and Adjunct Professor at Columbia Business School, said: “Consumers today want more information about their health without all the hassle of traditional lab testing. EverlyWell is meeting this demand and providing a growing number of tests, without ever having to make a single appointment. They've proved their thesis with impressive early growth, and I'm so excited to watch them take off!"
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